Master

Digital Marketing & Communication

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A digital dimension to your career

The Master in Digital Marketing & Communication provides a programme that combines theory, practice and networking. It is developed in co-operation with the leading players in digital marketing (Facebook, eBay, GoldenGekko, OMD, Emakina, Digitas-LBI, DMI, TBWA, etc.). The Master’s degree course, which is 18 months long and carried out during employment, is certified by the INSEEC group. During the course, trips to Europe and our San Francisco campus are organised by the school.

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COURSE PROGRAMME

Marketing & Planning

Brand Content

Digital Channels

Advertising

Data & Measurements

Methodology

Learn to have a forward-looking vision

We are living in a digital world. Are you? The CREA/INSEEC Master in Digital Marketing & Communication is a pillar of education that we believe in – teaching that is relevant to the realities of the business world.

Today, no company can grow without seizing opportunities created by the digital world. Thus, they need talented people with a solid skill-set and experience in an area that is constantly changing. As a professional with a vision, it is essential to invest your time so that you understand the new horizons offered by the digital world to the best of your ability. Anyone wanting to advance in marketing and communication must possess this expertise and a forward-looking vision on these subjects.

There is no longer any point asking the question “why digital”, but rather “how can I integrate these new communication channels into a modern marketing plan, create relevant content and develop great measurement tools”?

If you have to choose a digital partner, how do you do it? How do you evaluate the relevance of this partner and how do you manage the various digital projects that will be increasingly required of you? The Master in Digital Marketing & Communication will allow you to become a competent and experienced strategist so that the best marketing decisions can be taken in our connected world. The digital world is already a reality. Are you ready for it?

Next Academic years starts: September 30th 2019

120 ECTS credits

  • 18-month course
  • Programme can be undertaken whilst working
  • 1 optional international trip (for example: San Francisco)
  • 1 3-month exchange with Baruch College in New York possible
  • Language: French
  • Campus: Geneva & Lausanne
  • 120 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available

There is no specific entrance exam for the Master’s degree course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.

  • Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
  • The 5-month business internship (or professional activity) must be approved by the school and carried out during the course

Fees

Special offer until December 21st : CHF 23’000.-

Fees include 1 European trip. The international trip (example: San Francisco) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.

The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.

The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.

“I chose this Masters course because we are in the middle of developing our entire digital strategy and this provides me with added value for my career.”

Claire, Student @ CREA

Inside

Phil Galland - Co-Director of Master's course

Cédric Rainotte - Lecturer

Thibaut Thouzery - Lecturer

Master Digital 4 - Interview

Student testimonials

Internships & Businesses

Interview Georges-A. Tabet

Careers

Digital Careers

This Master’s course provides you with the opportunity to acquire a high level of involvement, skills and responsibilities for key jobs in the digital world.

Web Marketeur Brand Manager Digital Project Manager Consultant E-business/E-commerce Community Manager Online Media Planner Online Traffic Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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