Master Digital Marketing & Communication

The prerequisite for any action is the observation and understanding of the environment in which we operate. Capture the trends and weak signals of the digital transformation of consumers and businesses to stay competitive.

Critical thinking is essential for solving complex problems, meeting challenges and providing direction. Equip yourself with methods to develop new ideas and develop an effective and coherent strategy to achieve your goals.

Brands now have a social and cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build and grow strong brands that echo their era and their audiences.

The website is today the first window of a brand. Master the steps to create a website and increase its visibility.

Today, attention on social networks is earned through hard work. Discover the mechanics of engagement on social networks and get creative to make your fans vibrate and more.

The image you create online is the first key between you and the recruiter. Build your own personal brand to stand out and get noticed.

The organic and almost living nature of digital enables a new form of creativity. Discover the creative process in communication to create emotions, a driver of consumer engagement and a driver of efficiency.

Facebook, Instagram, Google and Youtube account for 75% of digital advertising investments and establish themselves in the media landscape. Strengthen your expertise on these main channels to define and implement an effective and innovative media strategy.

The power of digital tools lies in our ability to select them for the right purpose and activate them at the right time. Strengthen your expertise on these main channels to define and optimize an effective and innovative media strategy.

At a time when consumer attitudes and behaviors have become more varied and complex, detailed knowledge of consumers is essential. Collect data to map your customers’ journeys and create real experiences.

The personalized experience is a decisive lever in the purchasing decision process and consumer loyalty. Adopt a resolutely proactive and non-intrusive relational strategy to offer the best service to your customers and guarantee their satisfaction.

The effervescence of e-commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce to build and pilot omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.

The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable, compelling business for your audience and for investors.

A brand’s image on the web can quickly build up without the brand’s knowledge and damage the perception that consumers have about it. Build your brand’s reputation and measure it so that it becomes a real acquisition lever.