The Master in Digital Marketing & Communication provides a programme that combines theory, practice and networking. It is developed in co-operation with the leading players in digital marketing (Facebook, eBay, GoldenGekko, OMD, Emakina, Digitas-LBI, DMI, TBWA, etc.). The Master’s degree course, which is 18 months long and carried out during employment, is certified by the INSEEC group. During the course, trips to Europe and our San Francisco campus are organised by the school.DOWNLOAD THE BROCHURE
The prerequisite for any action is the observation and understanding of the environment in which we operate. Capture the trends and weak signals of the digital transformation of consumers and businesses to stay competitive.
In-depth knowledge of the consumer, its behaviors and uses is vital at a time when its needs and expectations have become richer and more complex. Explore different research disciplines and modes of observation to detect and exploit new insights.
Brands now have a social and cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build and grow strong brands that echo their era and their audiences.
Identifying problems and formulating solutions is a sine qua non for building a strategy. Have a method to develop an effective and coherent strategy to meet the objectives to be achieved.
The implementation of a marketing plan requires perfect mastery of the main channels and platforms: search engines, social networks, websites, E-commerce, etc. Discover the management and performance measurement tools to deploy, measure and optimize a 360 ° activation plan.
Les compétences comportementales s’inscrivent dans un processus d’apprentissage devenu essentiel. Apprenez à collaborer, créer, vous découvrir et vous construire pour vous doter de qualités personnelles et uniques.
The aggregation and application of knowledge and skills is the capital point of this Master. Exposed to real brand challenges, benefit from expert coaching to be able to make a global strategic recommendation in accordance with the brief given.
Facebook, Instagram, Google and Youtube account for 75% of digital advertising investments and establish themselves in the media landscape. Strengthen your expertise on these main channels to define and implement an effective and innovative media strategy.
The organic and almost living nature of digital makes it possible to express a new form of creativity. Discover the creative process in communication to create emotions, a driver of consumer engagement and a driver of efficiency.
The personalized experience is a decisive lever in the purchasing decision process and consumer loyalty. Adopt a resolutely proactive and non-intrusive relational strategy to offer the best service to your customers and guarantee their satisfaction.
Data is the new territory for development and value creation for companies whose opportunities seem endless. Define the right data strategy to collect data, interpret it and use it, in order to optimize the impact of your media campaigns and create new customer experiences.
The effervescence of e-commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce to build and pilot omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.
The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable, compelling business for your audience and for investors.
We are living in a digital world. Are you? The CREA/INSEEC Master in Digital Marketing & Communication is a pillar of education that we believe in – teaching that is relevant to the realities of the business world.
Today, no company can grow without seizing opportunities created by the digital world. Thus, they need talented people with a solid skill-set and experience in an area that is constantly changing. As a professional with a vision, it is essential to invest your time so that you understand the new horizons offered by the digital world to the best of your ability. Anyone wanting to advance in marketing and communication must possess this expertise and a forward-looking vision on these subjects.
There is no longer any point asking the question “why digital”, but rather “how can I integrate these new communication channels into a modern marketing plan, create relevant content and develop great measurement tools”?
If you have to choose a digital partner, how do you do it? How do you evaluate the relevance of this partner and how do you manage the various digital projects that will be increasingly required of you? The Master in Digital Marketing & Communication will allow you to become a competent and experienced strategist so that the best marketing decisions can be taken in our connected world. The digital world is already a reality. Are you ready for it?
Next Academic year starts: October 5th 2020
120 ECTS credits
There is no specific entrance exam for the Master’s degree course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Course price: CHF 23800.-
Fees include 1 European trip. The international trip (example: San Francisco) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“I chose this Masters course because we are in the middle of developing our entire digital strategy and this provides me with added value for my career.”
Claire, Student @ CREA
This Master’s course provides you with the opportunity to acquire a high level of involvement, skills and responsibilities for key jobs in the digital world.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Give your career a new impetus and be in a better position for your dream post.
Take advantage immediately of all the opportunities the digital world has to offer!