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A digital dimension to your career
The Master in Digital Marketing & Communication provides a programme that combines theory, practice and networking. It is developed in co-operation with the leading players in digital marketing (Facebook, eBay, GoldenGekko, OMD, Emakina, Digitas-LBI, DMI, TBWA, etc.). The Master’s degree course, which is 18 months long and carried out during employment, is certified by the INSEEC group. During the course, trips to Europe and our San Francisco campus are organised by the school.
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PROGRAM
Marketing & Planning
The goal of this module is to deepen knowledge of marketing basics for a brand by focusing on an understanding of the consumer to realise that marketing is, above all, an attitude and a series of tools.
Brand Content
Brand Content
Modern marketing challenges have not changed – catch the attention and tell a great story. However, new methods and formats have created new script-writing opportunities.
Digital Channels
Digital Channels
Acquire an overall understanding of the main digital channels and platforms and relevant strategic choices in an appropriate communication plan; discover the main platforms and learn how to make the best use of them.
Advertising
Advertising
– Omni-channel media vision (people planning rather than media planning)
– Targeting opportunities and how to optimise your campaigns in test and learn mode
Data & Measurements
Data & Measurements
This module is based on two essential focuses. The first is centred on the importance of data and understanding its value for a brand. The second will help you put the right performance indicators in place, whether they are focused on business, marketing or digital.
Methodology
Methodology
Deepen your knowledge of techniques enabling you to develop in the professional world with self-assurance and inter-personal skills.
Learn to have a forward-looking vision
We are living in a digital world. Are you? The CREA/INSEEC Master in Digital Marketing & Communication is a pillar of education that we believe in – teaching that is relevant to the realities of the business world.
Today, no company can grow without seizing opportunities created by the digital world. Thus, they need talented people with a solid skill-set and experience in an area that is constantly changing. As a professional with a vision, it is essential to invest your time so that you understand the new horizons offered by the digital world to the best of your ability. Anyone wanting to advance in marketing and communication must possess this expertise and a forward-looking vision on these subjects.
There is no longer any point asking the question “why digital”, but rather “how can I integrate these new communication channels into a modern marketing plan, create relevant content and develop great measurement tools”?
If you have to choose a digital partner, how do you do it? How do you evaluate the relevance of this partner and how do you manage the various digital projects that will be increasingly required of you? The Master in Digital Marketing & Communication will allow you to become a competent and experienced strategist so that the best marketing decisions can be taken in our connected world. The digital world is already a reality. Are you ready for it?
Next Academic years starts: September 30th 2019
120 ECTS credits
- 18-month course
- Programme can be undertaken whilst working
- 1 optional international trip (for example: San Francisco)
- 1 3-month exchange with Baruch College in New York possible
- Language: French
- Campus: Geneva & Lausanne
- 120 ECTS Credits
- Business centre available to participants
- Grant and finance plan available
There is no specific entrance exam for the Master’s degree course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
- Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
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The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Fees
Course price: CHF 23’800.-
Fees include 1 European trip. The international trip (example: San Francisco) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
Inside
Rentrée Masters – Design Sprint Week
WORKSHOP DMI | Barcelone
Georges-André Tabet | Interview
Pauline Lampel - Responsable du pôle Stages et Entreprises
1ère semaine des masters digital marketing 4
Master Digital Marketing - Phil Galland - Digital Marketing Manager @ OnAir & Co-Directeur du Master
Careers
Digital Careers
This Master’s course provides you with the opportunity to acquire a high level of involvement, skills and responsibilities for key jobs in the digital world.
LEARN MORESpeakers
A school that is close to the business world
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.
NETWORK
