Digital Marketing & Communication

The prerequisite for any action is the observation and understanding of the environment in which we operate. Capture the trends and weak signals of the digital transformation of consumers and businesses to stay competitive.

In-depth knowledge of the consumer, its behaviors and uses is vital at a time when its needs and expectations have become richer and more complex. Explore different research disciplines and modes of observation to detect and exploit new insights.

Brands now have a social and cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build and grow strong brands that echo their era and their audiences.

Identifying problems and formulating solutions is a sine qua non for building a strategy. Have a method to develop an effective and coherent strategy to meet the objectives to be achieved.

The implementation of a marketing plan requires perfect mastery of the main channels and platforms: search engines, social networks, websites, E-commerce, etc. Discover the management and performance measurement tools to deploy, measure and optimize a 360 ° activation plan.

Les compétences comportementales s’inscrivent dans un processus d’apprentissage devenu essentiel. Apprenez à collaborer, créer, vous découvrir et vous construire pour vous doter de qualités personnelles et uniques.

The aggregation and application of knowledge and skills is the capital point of this Master. Exposed to real brand challenges, benefit from expert coaching to be able to make a global strategic recommendation in accordance with the brief given.

Facebook, Instagram, Google and Youtube account for 75% of digital advertising investments and establish themselves in the media landscape. Strengthen your expertise on these main channels to define and implement an effective and innovative media strategy.

The organic and almost living nature of digital makes it possible to express a new form of creativity. Discover the creative process in communication to create emotions, a driver of consumer engagement and a driver of efficiency.

The personalized experience is a decisive lever in the purchasing decision process and consumer loyalty. Adopt a resolutely proactive and non-intrusive relational strategy to offer the best service to your customers and guarantee their satisfaction.

Data is the new territory for development and value creation for companies whose opportunities seem endless. Define the right data strategy to collect data, interpret it and use it, in order to optimize the impact of your media campaigns and create new customer experiences.

The effervescence of e-commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce to build and pilot omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.

The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable, compelling business for your audience and for investors.