Lifelong Learning Digital Strategy | CREA Genève - INSEEC
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Certification cycle

Digital Strategy

This course is available in

Today, digital marketing is a key skill for your brand

Discover our Certification Cycle in Digital Strategy lasting 16 days (more than 140 hours training). A basic curriculum enables you to seize the opportunity to use tools and digital platforms, integrate them into your marketing strategy and set up and optimise performance indicators.

Certification Cycle – Digital Strategy (Lausanne)
Courses : Video conference due to [COVID-19]
Next session:
May 15th, 2020
Tuition: CHF 4100.- (application fee: CHF 150.-)

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PROGRAM

Day 1 Fri 15.05.2020
Fundamentals
  • Understand the digital landscape in 2020
  • Understanding the challenges of digital
  • Comment on the best case studies
  • Get to know the tools of the web
Day 2 Sat 16.05.2020
Web Project
  • Strategic approach
  • Design & creation
  • Development & production
  • Launch plan
  • Maintenance, improvement & analytics
  • Case study & workshop
Day 3 Fri 22.05.2020
E-Commerce
  • E-commerce strategy
  • Design an E-commerce site: content of the offer, platform technical, UX & UI
  • Practical cases & best practices
  • Measure & monitor the results of its E-commerce site
Day 4 Sat 23.05.2020
Media Plan
  • What is the landscape of online advertising?
  • Who are the market players?
  • How to develop your media plan?
  • How to choose a location and format so to optimize your campaign?
  • How to effectively target your campaign & what are the different supports?
  • How to measure the result of your campaign?
  • Case study & workshop
Day 5 Fri 29.05.2020
SEO
  • Understand how search engines work
  • Acquire the basics and good reflexes in order to improve its positioning
  • Discovery of tools
  • Case study
Day 6 Sat 30.05.2020
SEA
  • Understand how Google Adwords works
  • Create campaigns and analyze its performance
  • Be able to launch your first campaigns independently
  • Case study
Day 7 Fri 05.06.2020
Brand content
  • Web writing – the basics
  • Best practices and referencing
  • Brand Content and Storytelling
  • Writing and community
  • Case study & workshops
Day 8 Sat 06.06.2020
CRM
  • Basics of CRM language
  • The new challenges of the customer experience
  • Tactics for optimizing the customer experience
  • Case studies
Jours 9 & 10 Fri 12.06.2020 Sat 13.06.2020
Social Media
  • Panorama of social media
  • The opportunities of digital video (social context)
  • Overview of possibilities on social media
  • Opportunities for a brand (social paid)
  • Tips & tricks to optimize social campaigns
  • Industry trends
  • Overview of the possibilities offered by Twitter (paid & organic)
Day 11 Fri 19.06.2020
Mobile
  • Understand the reasons for the explosion of users of mobile internet
  • Understand the field of possibilities of mobile marketing
  • Create content consistent with its overall strategy
  • How to make a mobile communication plan?
  • Discover 2020 mobile marketing trends
  • Case study & workshop
Day 12 Sat 20.06.2020
Growth Hacking
  • Definition and fundamentals
  • Operation & methods
  • Objectives & usefulness
  • Tools
  • Case studies
Day 13 Fri 26.06.2020
Google Analytics Workshop
  • Improve your website by analyzing behavior of your visitors
  • Part 1: getting started with Google Analytics
  • Part 2: manipulation of the tool through case studies comprehensive, inspired by various customer experiences
Day 14 Sat 27.06.2020
Web listening
  • Understand the value of listening to your communities and marketing targets
  • Know selective listening and active listening
  • Learn to define the profile of a community with tools available
  • Understand the challenges and the implementation of a strategy of influence
  • Identify and define what an influencer is, understand his role
  • Define a digital influence strategy for a brand
Day 15 Fri 03.07.2020
Facebook Workshop
  • The various management tools
  • Facebook Business Manager
  • Facebook Ads Manager & Power Editor (campaign creation, audience creation, insights and optimization)
  • Reading and understanding statistics
  • Optimization of campaigns
  • Tips & scenario tricks and use of external tools (monitoring & optimization)
Day 16 Sat 04.07.2020
Workshop
  • Understand the digital strategic planning
  • Presentation of application methods
  • Do not confuse tools and strategy
  • Marketing & User Generated Content
  • Monitor performance & optimize your strategy

Lecturers

The classes for our Certification Cycle in Digital Strategy are given by professionals, all active in the field.

FRED DUMONAL (Course Director)
Founder, Lesintellos.com & Genevafin.tech
JOHN CHATEL (Lecturer)
Digital project manager / Account manager Mediago
JOCELYN BONHOMME (Lecturer)
Digital Marketing Strategist Wide
ABDERRAHMAN BOURI (Lecturer,)
Digital Coordinator, Havas Media Group
FLORENT ADAM (Lecturer)
Digital Marketing Consultant, Soleil Digital
SOFIA CARE (Lecturer)
Consultant Sofia Caré Consulting
JERÔME AMOUDRUZ (Lecturer)
Managing Director, Blackfriday.ch
CÉDRIC RAINOTTE (Lecturer)
Social Paid Wizard BWAT, Brussels
LOUIS BONICHON (Lecturer)
Creative Director, MNSTR
PATRICK BELLAIR (Lecturer)
Président, La Dictature du Beau SAS
ANTOINE COCHET (Lecturer)
Digital Project Manager, MediaGo, Lausanne
EVE DE ZUTTER (Lecturer)
Social Media Analyst, We are social

Marketing is dead but marketing in a digital world lives on

Digital marketing is a sought-after skill in all sectors. Industry, FMCG, Media, and SMEs. Whether in our professional or private lives, digital in all its forms has walked straight in.

Teaching that combines theory and practice. A course suitable for professionals over 8 Fridays and 8 Saturdays, across 4 months. The training ends with the award of a certificate for individual work evaluated by a board of professionals.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Social Media
– A Certification Cycle in Digital Brand Content
– A Certification Cycle in Relational Strategy & Data Management

  • 16 days of training (8 Fridays and 8 Saturdays)
  • The programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Geneva & Lausanne
  • Tuition: CHF 4100.- (application fee: CHF 150.-)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Who is this course for?

Marketing and communications professionals and anyone who wishes to develop their knowledge of e-marketing, digital communications and social media.

Prerequisits for the course

There are no prerequisites prior to starting our Certification Cycle in Digital Strategy.

Tuition

  • CHF 4100.- (application fee: CHF 150.-)

Location

CREA INSEEC
Locaux Impact Hub
Rue du Jura 11
1004 Lausanne

  • Understand the processes of coordination when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Understand coordination techniques when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Learn the techniques for optimising campaigns
  • Build a consistent recommendation for social platforms
  • Understand how to measure the ROI of digital efforts

“My aim was to acquire the skills and knowledge needed to launch a website, to manage my project well.”

Mohammed Carmoun, Student @ CREA

Inside

CREA Digital Day 2020 | Aftermovie

CCSD - Concevoir et Mettre en place une Stratégie de Marketing Digital

CREA ça bouge !

Careers

Digital Careers

A first step for accessing new roles in communications, now essential for businesses wishing to integrate this digital revolution.

Web Marketeur Brand Manager Project Manager Web Consultant E-business Community Manager Online Media Planner Online Traffic Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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