Lifelong Learning Digital Strategy | CREA Genève - INSEEC
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Certification cycle

Digital Strategy

This course is available in

Today, digital marketing is a key skill for your brand

Discover our Certification Cycle in Digital Strategy lasting 16 days (more than 140 hours training). A basic curriculum enables you to seize the opportunity to use tools and digital platforms, integrate them into your marketing strategy and set up and optimise performance indicators.

Certification Cycle – Digital Strategy (Lausanne)
Next session:
April 23, 2021
Tuition: CHF 4100.- (application fee: CHF 150.-)
Alumni CREA: 50% OFF

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PROGRAM

Day 1 Fri 23.04.2021
Fondamentaux
Day 2 Sat 24.04.2021
Parcours E-Commerce
Day 3 Fri 30.04.2021
Marketing Automation
Day 4 Sat 01.05.2021
Web Listening
Day 5 Fri 07.05.2021
SEO
Day 6 Sat 08.05.2021
SEA
Day 7 Fri 28.05.2021
CRM
Day 8 Sat 29.05.2021
Brand Content
Day 9 Fri 04.06.2021
Projet Web
Day 10 Sat 05.06.2021
Plan Média
Jours 11 & 12 Fri 11.06.2021 Sat 12.06.2021
Social Media
Day 13 Fri 18.06.2021
Design Thinking
Day 14 Sat 19.06.2021
Workshop Facebook
Day 15 Fri 25.06.2021
Google Analytics
Day 16 Sat 26.12.2020
Workshop

Lecturers

The classes for our Certification Cycle in Digital Strategy are given by professionals, all active in the field.

FRED DUMONAL (Course Director)
Founder, Lesintellos.com & Genevafin.tech
JOCELYN BONHOMME (Lecturer,)
Senior Customer / Experience Manager, VF Corporation
DELPHINE SEUROT (Lecturer)
Account Manager & Marketing Automation Lecturer, Webmecanik
GEORGES-ANDRÉ TABET (Lecturer)
Founder & CEO, UPP
FLORENT ADAM (Lecturer)
Marketing Digital Director, Mediago
JÊROME AMOUDRUZ (Lecturer)
Managing Director, Blackfriday.ch
PATRICK BELLAIR (Lecturer)
President, La Dictature du Beau SAS
JOHN CHATEL (Lecturer)
Digital project manager / Account manager, Mediago
FABIEN SPECK (Lecturer)
Co-founder, Clikz
ALEXIS MOEKLI (Lecturer)
Founder, WENOVE.CH
ANTOINE COCHET (Lecturer)
Digital Project Manager, La Dictature du Beau SAS

Marketing is dead but marketing in a digital world lives on

Digital marketing is a sought-after skill in all sectors. Industry, FMCG, Media, and SMEs. Whether in our professional or private lives, digital in all its forms has walked straight in.

Teaching that combines theory and practice. A course suitable for professionals over 8 Fridays and 8 Saturdays, across 4 months. The training ends with the award of a certificate for individual work evaluated by a board of professionals.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Communication
– A Certification Cycle in Digital Brand Content

  • 16 days of training (8 Fridays and 8 Saturdays)
  • The programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Geneva & Lausanne
  • Tuition: CHF 4100.- (application fee: CHF 150.-)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Who is this course for?

Marketing and communications professionals and anyone who wishes to develop their knowledge of e-marketing, digital communications and social media.

Course requirements

  • There are no prerequisites prior to starting our Certification Cycle in Digital Strategy
  • Have attended an info session or an open school day, or a personal interview

Tuition

  • CHF 4100.- (application fee: CHF 150.-)
  • Alumni CREA: 50% OFF

Location

CREA INSEEC
Locaux Impact Hub
Rue du Jura 11
1004 Lausanne

  • Understand the processes of coordination when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Understand coordination techniques when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Learn the techniques for optimising campaigns
  • Build a consistent recommendation for social platforms
  • Understand how to measure the ROI of digital efforts

“My aim was to acquire the skills and knowledge needed to launch a website, to manage my project well.”

Mohammed Carmoun, Student @ CREA

Inside

CREA Digital Day 2020 | Aftermovie

CCSD - Concevoir et Mettre en place une Stratégie de Marketing Digital

CREA ça bouge !

Careers

Digital Careers

A first step for accessing new roles in communications, now essential for businesses wishing to integrate this digital revolution.

Web Marketeur Brand Manager Project Manager Web Consultant E-business Community Manager Online Media Planner Online Traffic Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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