Certification cycle

Digital Strategy

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Today, digital marketing is a key skill for your brand

Discover our Certification Cycle in Digital Strategy lasting 16 days (more than 140 hours training). A basic curriculum enables you to seize the opportunity to use tools and digital platforms, integrate them into your marketing strategy and set up and optimise performance indicators.

Certification Cycle – Digital Strategy (Lausanne)
Start
 : March 15th 2019
Fee : Jusqu’au 21 Décembre 2018 offre spéciale : CHF 3’800.- et frais de dossier offerts si inscription en ligne (CHF 100.-)

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COURSE PROGRAMME

Day 1 Fri 15.03.2019
Fundamentals of digital marketing – The real challenges in 2019
  • Understand the digital landscape in 2019
  • Understand digital challenges
  • Comment on the best case studies
  • Learn how to use web tools
Day 2 Sat 16.03.2019
How to manage a web project
  • Strategic approach
  • Design & creation
  • Development & production
  • Plan for launching the project
  • Maintenance, improvement & analytics
  • Case study & workshop
Day 3 Fri 22.03.2019
SEO strategy – Organic SEO
  • Understand how search engines work
  • Acquire the basics and good reflexes to improve ranking
  • A first look at SEO tools
  • Case study
Day 4 Sat 23.03.2019
SEO strategy – Sponsored links
  • Understand how Google Adwords works
  • Create campaigns & analyse their performance
  • Be able to launch your first campaigns autonomously
  • Case study
Day 5 Fri 29.03.2019
Workshop – Google Analytics: Getting started, advanced uses
  • Improving a website by analysing visitor behaviour. Google Analytics is the most popular web analysis tool in the world but it still has to be understood and mastered fully to get the most out of this tool.
  • Part 1: Getting started with Google Analytics
  • Part 2: Manipulating the tool through comprehensive case studies, inspired by various client experiences
Day 6 Sat 30.03.2019
Growth Hacking
  • Définition & fundamentals
  • Method & operation
  • Objectives
  • Tools
  • Case studies
Day 7 Fri 05.04.2019
Thinking about e-commerce
  • E-commerce strategy
  • Thinking of an e-commerce site: offer content of, technical platform, UX & UI
  • Practical cases & best practices
  • Measure and track the results of your e-commerce site
Day 8 Sat 06.04.2019
How to integrate mobile into your communication strategy
  • Understand the reasons for the explosion of mobile internet users
  • Understand the scope of mobile marketing opportunities
  • Create content consistent with your overall strategy
  • How to implement a mobile communication plan
  • Discover the trends for mobile marketing 2019
  • Case study & workshop
Day 9 Fri 03.05.2019
Brand Content – Techniques for online copywriting
  • Web writing – the fundamentals
  • Best practices and SEO
  • Brand Content and Storytelling
  • Writing and community
  • Case study & workshops
Jours 10 & 11 Sat 04.05.2019 Sun 05.05.2019
Understanding social media – The social revolution
  • Social media overview
  • Opportunities of digital video (social context)
  • Overview of social media opportunities
  • Opportunities for a brand (paid social)
  • Tips & tricks for optimising social campaigns
  • Industry trends
  • Overview of the possibilities Twitter offers (paid & organic)
Day 12 Sat 11.05.2019
Facebook Workshop – How to manage and optimise Facebook campaigns
  • Various management tools
  • Facebook Business Manager
  • Facebook Ads Manager & Power Editor (campaign creation, audience creation, insights and optimisation)
  • Reading and understanding statistics
  • Campaign optimisation
  • Tips & tricks scenario and use of external tools (monitoring & optimisation)
Day 13 Fri 17.05.2019
Create an online media plan
  • What is the online advertising landscape?
  • Who are the market players?
  • How to develop your media plan
  • How to choose a placement and format to optimise your campaign
  • How to effectively target your campaign & what the different media are
  • How to measure the results of your campaign
  • Case study & workshop
Day 14 Sat 18.05.2019
Web Listening & Influence
  • Understand the value of listening to your communities and marketing targets
  • Knowing selective listening and active listening
  • Learn how to define a community profile with the tools available
  • Understanding the stakes and the implementation of an influence strategy
  • Identify and define what an influencer is, understand his role
  • Define a digital influence strategy for a brand
Jours 15 & 16 Fri 24.05.2019 Sat 25.05.2019
Workshop - Designing and implementing digital marketing strategy
  • Understand strategic digital planning
  • Presentation of application methods
  • Don’t confuse tools and strategy
  • Marketing & User Generated Content
  • Monitoring performance and optimising strategy
  • Becoming media

Lecturers

The classes for our Certification Cycle in Digital Strategy are given by professionals, all active in the field.

FRED DUMONAL (Course Director)
Founder and CEO, Lesintellos.com
PHIL GALLAND (Lecturer)
Head of Digital Programs, CREA
CÉDRIC RAINOTTE (Lecturer)
Digital Evangelist, 6ix*be, Bruxelles
PASCAL DETRAZ (Lecturer)
Head of Digital, Details.ch
LOUIS BONICHON (Lecturer)
Creative Director, MNSTR
FLORENT ADAM (Lecturer)
Digital Marketing Consultant, Soleil Digital
EVE DE ZUTTER (Lecturer)
Social Media Analyst, We are social
VINCENT LEHMANN (Lecturer)
CEO, Soleil Digital
PATRICK BELLAIR (Lecturer)
Président, La Dictature du Beau SAS
PHILIPPE DELTENRE (Lecturer)
Digital Strategy Director, IPG Mediabrands
ANTOINE COCHET (Lecturer)
Digital Project Manager, MediaGo, Lausanne
DAVID PIHEN (Lecturer)
Associate Director Switzerland, VANKSEN Switzerland

Marketing is dead but marketing in a digital world lives on

Digital marketing is a sought-after skill in all sectors. Industry, FMCG, Media, and SMEs. Whether in our professional or private lives, digital in all its forms has walked straight in.

Teaching that combines theory and practice. A course suitable for professionals over 8 Fridays and 8 Saturdays, across 4 months. The training ends with the award of a certificate for individual work evaluated by a board of professionals.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Social Media
– A Certification Cycle in Digital Brand Content
– A Certification Cycle in Relational Strategy & Data Management

  • 16 days of training (8 Fridays and 8 Saturdays)
  • Programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Lausanne
  • Price: 3,800 CHF
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Who is this course for?

Marketing and communications professionals and anyone who wishes to develop their knowledge of e-marketing, digital communications and social media.

Prerequisits for the course

There are no prerequisites prior to starting our Certification Cycle in Digital Strategy.

Fees

  • Jusqu’au 21 Décembre 2018 offre spéciale : CHF 3’800.- et frais de dossier offerts si inscription en ligne (CHF 100.-)

Location

CREA INSEEC
Locaux Impact Hub
Rue du Jura 11
1004 Lausanne

  • Understand the processes of coordination when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Understand coordination techniques when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Learn the techniques for optimising campaigns
  • Build a consistent recommendation for social platforms
  • Understand how to measure the ROI of digital efforts

“My aim was to acquire the skills and knowledge needed to launch a website, to manage my project well.”

Mohammed Carmoun, Student @ CREA

Inside

Digital Strategy Workshop

CREA – Making a splash!

Testimonial

Careers

Digital Careers

A first step for accessing new roles in communications, now essential for businesses wishing to integrate this digital revolution.

Web Marketeur Brand Manager Project Manager Web Consultant E-business Community Manager Online Media Planner Online Traffic Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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