Lifelong Learning Digital Strategy | CREA Genève - INSEEC
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Certification cycle

Digital Strategy

This course is available in

Today, digital marketing is a key skill for your brand

Discover our Certification Cycle in Digital Strategy lasting 16 days (more than 140 hours of training). A basic curriculum enables you to seize the opportunity to use tools and digital platforms, integrate them into your marketing strategy and set up and optimize performance indicators.

Certification Cycle – Digital Strategy (Brussels)
Next session:
Fall 2020
Tuition: CHF 3500.- (application fee: € 150.-)

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PROGRAM

Day 1 Fri 23.10.2020
Fundamentals
  • Understand the digital landscape in 2019
  • Understand digital challenges
  • Comment on the best case studies
  • Learn how to use web tools
Day 2 Sat 24.10.2020
Online Media Plan
  • What is the online advertising landscape?
  • Who are the market players?
  • How to develop your media plan
  • How to choose a placement and format to optimise your campaign
  • How to effectively target your campaign & what the different media are
  • How to measure the results of your campaign
  • Case study & workshop
Day 3 Fri 30.10.2020
Web Project
  • Strategic approach
  • Design & creation
  • Development & production
  • Plan for launching the project
  • Maintenance, improvement & analytics
  • Case study & workshop
Day 4 Sat 31.10.2020
Strategic Planning
  • The evolution of CRM in a digital world
  • Awareness of the problems around data
  • The basis of an email marketing strategy
  • Create, build & optimise your email address database
  • E-mailing: a tool for making conversions, retention and loyalty
  • Manage & measure the effectiveness of your CRM campaigns
Jours 5 & 6 Fri 13.11.2020 Sat 14.11.2020
Social Media
  • Understand how Google Adwords works
  • Create campaigns & analyse their performance
  • Be able to launch your first campaigns autonomously
  • Case study
Day 7 Fri 20.11.2020
SEA strategy – Sponsored links
  • Understand how search engines work
  • Acquire the basics and good reflexes to improve ranking
  • A first look at SEO tools
  • Case study
Day 8 Sat 21.11.2020
Workshop - Facebook
  • Social media overview
  • Opportunities of digital video (social context)
  • Overview of social media opportunities
  • Opportunities for a brand (paid social)
  • Tips & tricks for optimising social campaigns
  • Industry trends
  • Overview of the possibilities Twitter offers (paid & organic)
Day 9 Fri 27.11.2020
Brand Content
  • Understand the reasons for the explosion of mobile internet users
  • Understand the scope of mobile marketing opportunities
  • Create content consistent with your overall strategy
  • How to implement a mobile communication plan
  • Discover the trends for mobile marketing 2019
  • Case study & workshop
Day 10 Sat 28.11.2020
CRM & Relational Marketing
  • Improving a website by analysing visitor behaviour. Google Analytics is the most popular web analysis tool in the world but it still has to be understood and mastered fully to get the most out of this tool.
  • Part 1: Getting started with Google Analytics
  • Part 2: Manipulating the tool through comprehensive case studies, inspired by various client experiences
Day 11 Fri 04.12.2020
Growth Hacking
  • Definition(s) and strategic planning issues
  • Understand the different types of strategic planning
  • Understand the target, insights and set goals
  • Discovery of digital monitoring and tracking tools
  • Case Study & Workshop
Day 12 Sat 05.12.2020
SEO strategy – Organic SEO
  • Définition & fundamentals
  • Method & operation
  • Objectives
  • Tools
  • Case studies
Day 13 Fri 11.12.2020
Mobile Strategy
  • Web writing – the fundamentals
  • Best practices and SEO
  • Brand Content and Storytelling
  • Writing and community
  • Case study & workshops
Day 14 Sat 12.12.2020
Workshop - Google Analytics
  • Social media overview
  • Opportunities of digital video (social context)
  • Overview of social media opportunities
  • Opportunities for a brand (paid social)
  • Tips & tricks for optimising social campaigns
  • Industry trends
  • Overview of the possibilities Twitter offers (paid & organic)
Jours 15 & 16 Fri 18.12.2020 Sat 19.12.2020
Workshop - Digital Marketing Strategy
  • Understand strategic digital planning
  • Presentation of application methods
  • Don’t confuse tools and strategy
  • Marketing & User Generated Content
  • Monitoring performance and optimising strategy
  • Becoming media

Lecturers

The classes for our Certification Cycle in Digital Strategy are given by professionals, all active in the field.

CÉDRIC CAUDERLIER (Lecturer)
Senior Digital Strategy & Co-founder, Mountainview
ABDERRAHMAN BOURI (Lecturer)
Digital Coordinator, Havas Media Group
JOHN CHATEL (Lecturer)
Chef projet digital / Account manager Mediago
HÉLÈNE DUVOUX-MAUGUET (Lecturer)
Head of Strategy, We Are Social
CÉDRIC RAINOTTE (Course Director)
Social Paid Wizard BWAT, Brussels
GAETAN GODART (Lecturer)
Client Service Director, BLUE2PURPLE
SAFIA CARE (Lecturer)
Consultant, Sofia Caré Consulting
ERIC GODEFROID (Lecturer)
PATRICK BELLAIR (Lecturer)
Président, La Dictature du Beau
SERGE MARCHAL (Lecturer)
SEO, SEA expert, TechnoFutur
LOUIS BONICHON (Lecturer)
Creative Director, MNSTR
ALEXANDRE PORTOIS (Lecturer)
Managing Partner, Digisense

Marketing is dead but marketing in a digital world lives on

Digital marketing is a sought-after skill in all sectors. Industry, FMCG, Media, and SMEs. Whether in our professional or private lives, digital in all its forms has walked straight in.

Teaching that combines theory and practice. A course suitable for professionals over 8 Fridays and 8 Saturdays, across 4 months. The training ends with the award of a certificate for individual work evaluated by a board of professionals.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Social Media
– A Certification Cycle in Digital Brand Content
– A Certification Cycle in Relational Strategy & Data Management

  • 16 days of training (8 Fridays and 8 Saturdays)
  • The programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Bruxelles
  • Tuition: CHF 3500.- (application fee: € 150.-)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Who is this course for?

Marketing and communications professionals and anyone who wishes to develop their knowledge of e-marketing, digital communications and social media.

Prerequisites for the course

There are no prerequisites prior to starting our Certification Cycle in Digital Strategy.

Tuition

  • Tuition : CHF 3500.- (application fee: € 150.-)

Location

Tribes Brussels City Centre
Avenue Louise 279
1050 Brussels

  • Understand the processes of coordination when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Understand coordination techniques when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Learn the techniques for optimising campaigns
  • Build a consistent recommendation for social platforms
  • Understand how to measure the ROI of digital efforts

“My aim was to acquire the skills and knowledge needed to launch a website, to manage my project well.”

Mohammed Carmoun, Student @ CREA

Inside

CREA Digital Day 2020 | Aftermovie

CCSD - Concevoir et Mettre en place une Stratégie de Marketing Digital

CREA ça bouge !

Careers

Digital Careers

A first step for accessing new roles in communications, now essential for businesses wishing to integrate this digital revolution.

Web Marketeur Brand Manager Project Manager Web Consultant E-business Community Manager Online Media Planner Online Traffic Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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