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Events | CREA Luxury Day – 3rd edition

WATCH IT IN REPLAY !
3rd edition – 13 SEPTEMBER 2017

1 day, 13 speakers, 350 participants.

A unique event on the theme of luxury with some of the leading players in the market. You can watch all conferences in replay here on the bottom of the page!

Fédération des entreprises romandes
98, rue Saint-Jean / 1201 Genève

#CLD17

COURSE PROGRAMME

8:30am
Welcome and breakfast
9:00am
9:00am
Introduction René Engelmann, Director, CREA INSEEC Genève
Alexandre Wehrlin, Director, Master in Luxury, CREA Genève INSEEC
Olivier Sandoz, Director Général Adjoint, FER Genève
9:15am
9:20am
New customer expectations Thomas D.Meyer - Senior Country Managing Director @ Accenture
9:35m
9:40am
The consumer journey in a digital world Accenture Suisse and guest
10:00am
10:05am
Improve the brand interactivity of your eCommerce experience Anthony Lesueur - Head of Digital at Vilebrequin
Fabien Rochepault - Creative Director @ Emakina 
Arnaud Grobet - Associate @ Emakina
10:25am
10:30am
Customer experience management Stephan Garandet - Global Chief Digital Officer Active Cosmetics Division @ L'Oréal & Sprinklr
11:10am
11:10am
Coffee break
11:30pm
11:30am
The connected customer! Dr. Henri-Jean Tolone
12:10pm
12:15pm
Necessary risk-taking to avoid the trap of trivialisation. Cristina d'Agostino - Bilan luxe - Facilitator
Edouard Cottin - International Director, Roger Dubuis
Nathalie Seiler - Executive Director, Beau-Rivage Palace, Lausanne
Jérôme Tissot - Director, Voyageurs du Monde Switzerland
1:00pm
1:00pm
Lunchtime cocktail
Caviar and Champagne tasting Guided visit of connected store.
2:30pm
2:35pm
How technology can provide a greater consumer experience? Accenture Suisse and guest
3:15pm
3:20pm
How brands adapt their customer approach to seduce new generations. INSEEC - Jean-Noël Kapferer – Facilitator
Laurent Lecamp - International Director, Bucherer
Georges-Edouard Dias - ex-CDO l'Oréal and Founder of Brand Hospitality
Peter G. Rebeiz - Chairman and CEO at Caviar House & Prunier Group S.A.
4:05pm
4:10pm
Surprise
5:00pm

Shall we talk about Clientricity?

We often speak about the “Luxury Customer”, but do we really know him / her?

As we live in a globalised and more uncertain world, CREA has chosen to explore the theme of “Clientricity” to remind us that placing the customer at the centre of all our attention is more important now than ever.

In a context where there is an excess of product offers, what does the contemporary customer expect to experience from a brand? What are the means and tools that allow us to get to know the customer and their path better? How have some brands and sectors adapted their customer approach to seduce new generations?

CREA, with its partners, will try to answer these questions, using examples, testimonials and case studies, and there will also be a few surprises in store for you…

Lecturers

Jean-Noël Kapferer

Jean-Noël Kapferer


Board Counsellor at Groupe INSEEC
Cristina D’Agostino

Cristina D’Agostino


Chief Editor at Bilan Luxe, Genève
Amelia Van Duijse-Green

Amelia Van Duijse-Green


Global Partner Digital Transformation at Accenture
Georges-Edouard Dias

Georges-Edouard Dias


Chief Strategy Officer at Quantstreams
Anthony Lesueur

Anthony Lesueur


Digital Director at Vilebrequin
Dr. Henri-Jean Tolone

Dr. Henri-Jean Tolone


Partner at eBooster
Laurent Lecamp

Laurent Lecamp


International Director at Bucherer
Peter G. Rebeiz

Peter G. Rebeiz


Chairman & CEO at Caviar House & Prunier Group S.A.
Edouard Cottin

Edouard Cottin


International Director at Roger Dubuis
Sébastien Girard

Sébastien Girard


Blogger & Marketing Consultant at ICON-ICON
Jérôme Tissot

Jérôme Tissot


Director at Voyageurs du Monde Suisse
Nathalie Seiler

Nathalie Seiler


General Manager at Beau-Rivage Palace, Lausanne
Stephan Garandet

Stephan Garandet


Global Chief Digital Officer - Active Cosmetics Division at L’Oréal
Thomas D.Meyer

Thomas D.Meyer


Senior Country Managing Director at Accenture

Videos

CLD17 - Stéphane Garandet

CLD17 - Tolone

CLD17 - Meyer

CLD17 - DePraeter

CLD17 - Terreni

CLD17 - Emakina

CLD17 - Table Ronde I

CLD17 - Table Ronde II

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