CREA Luxury Day - 3rd edition | CREA

WATCH IT IN REPLAY !
3rd edition – 13 SEPTEMBER 2017

1 day, 13 speakers, 350 participants.

A unique event on the theme of luxury with some of the leading players in the market. You can watch all conferences in replay here on the bottom of the page!

Fédération des entreprises romandes
98, rue Saint-Jean / 1201 Genève

#CLD17

PROGRAM

8:30am

Welcome and breakfast

9:00am

Introduction René Engelmann, Director, CREA INSEEC Genève
Alexandre Wehrlin, Director, Master in Luxury, CREA Genève INSEEC
Olivier Sandoz, Director Général Adjoint, FER Genève

9:15am

9:20am

New customer expectations Thomas D.Meyer - Senior Country Managing Director @ Accenture

9:35m

9:40am

The consumer journey in a digital world Accenture Suisse and guest

10:00am

10:05am

Improve the brand interactivity of your eCommerce experience Anthony Lesueur - Head of Digital at Vilebrequin
Fabien Rochepault - Creative Director @ Emakina
Arnaud Grobet - Associate @ Emakina

10:25am

10:30am

Customer experience management Stephan Garandet - Global Chief Digital Officer Active Cosmetics Division @ L'Oréal & Sprinklr

11:10am

Coffee break

11:30pm

11:30am

The connected customer! Dr. Henri-Jean Tolone

12:10pm

12:15pm

Necessary risk-taking to avoid the trap of trivialisation. Cristina d'Agostino - Bilan luxe - Facilitator
Edouard Cottin - International Director, Roger Dubuis
Nathalie Seiler - Executive Director, Beau-Rivage Palace, Lausanne
Jérôme Tissot - Director, Voyageurs du Monde Switzerland

1:00pm

Lunchtime cocktail
Caviar and Champagne tasting Guided visit of connected store.

2:30pm

2:35pm

How technology can provide a greater consumer experience? Accenture Suisse and guest

3:15pm

3:20pm

How brands adapt their customer approach to seduce new generations. INSEEC - Jean-Noël Kapferer – Facilitator
Laurent Lecamp - International Director, Bucherer
Georges-Edouard Dias - ex-CDO l'Oréal and Founder of Brand Hospitality
Peter G. Rebeiz - Chairman and CEO at Caviar House & Prunier Group S.A.

4:05pm

4:10pm

Surprise

5:00pm

Shall we talk about Clientricity?

We often speak about the “Luxury Customer”, but do we really know him / her?

As we live in a globalised and more uncertain world, CREA has chosen to explore the theme of “Clientricity” to remind us that placing the customer at the centre of all our attention is more important now than ever.

In a context where there is an excess of product offers, what does the contemporary customer expect to experience from a brand? What are the means and tools that allow us to get to know the customer and their path better? How have some brands and sectors adapted their customer approach to seduce new generations?

CREA, with its partners, will try to answer these questions, using examples, testimonials and case studies, and there will also be a few surprises in store for you…