A unique event on the theme of luxury with some of the leading players in the market. You can watch all conferences in replay here on the bottom of the page!
Fédération des entreprises romandes
98, rue Saint-Jean / 1201 Genève
We often speak about the “Luxury Customer”, but do we really know him / her?
As we live in a globalised and more uncertain world, CREA has chosen to explore the theme of “Clientricity” to remind us that placing the customer at the centre of all our attention is more important now than ever.
In a context where there is an excess of product offers, what does the contemporary customer expect to experience from a brand? What are the means and tools that allow us to get to know the customer and their path better? How have some brands and sectors adapted their customer approach to seduce new generations?
CREA, with its partners, will try to answer these questions, using examples, testimonials and case studies, and there will also be a few surprises in store for you…