Master

Business Innovation

Tweaks are not enough in today’s business environment !

Only one out of 50 ideas becomes successful. It is time to develop real business innovation practices to drive the transformation of THE idea into a valuable customer proposition. For this reason, we are offering a comprehensive part-time study program for individuals who believe that business innovation is on the critical path to transforming our social systems, going beyond simple technology and process automation.
During this Master’s course, students will have the opportunity to work on concrete projects. They will apply the knowledge that they have acquired in a final assignment aiming at launching their own project.

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COURSE PROGRAMME

Design Thinking

Lean Value Proposition

Corporate Strategy

Entrepreneurship

Agile Product Development

Customer Experience

Business Development

Growth Hacking

Optional Programs

TAKE PART IN THE 4TH INDUSTRIAL REVOLUTION

We are standing on the edge of a technological revolution that will fundamentally change our lives unlike anything humankind has experienced before.

With the billions of people connected to Internet on mobile, the expansive crowd-sourcing knowledge available and the ever-increasing predictive processing capabilities – possibilities have become infinite. These possibilities will be multiplied as a result of emerging technology developments in countless fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing and renewal energy.

The 4.7 billion mobile phone owners in 2016 illustrate this massive expansion. Peer-to-peer music platforms have demonstrated how technology has reached a huge number of adopters in a reduced amount of time, paving the way to the development of new products and services, dramatically improving the experience and disrupting established business models. Booking a flight, renting a private home for a holiday, ordering a cab and paying without cash are just few examples of what can be done at the tip of our fingertips on mobile phones these days.

The platform ecosystems and the acceleration of technology innovation, combined with the velocity of business model disruptions are becoming complex to anticipate. Even the most connected and best informed business leaders need to set aside their most natural survival instincts in order to understand this fast changing environment, challenge the assumptions of their operating teams and continuously innovate for long term existence.

Next Academic year start: September 30th 2019

120 ECTS credits

  • 14-month course
  • Programme can be undertaken whilst working
  • 1 optional international trip (for example: San Francisco)
  • Language: English
  • Campus: Geneva
  • 120 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available

No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
A min. of 15 students is required for the program to start.

    • Bachelor’s degree, Swiss diploma in marketing/communication, CFC/EFZ in marketing/communication (professional experience required) or other equivalent dipoma
    • English fluent
    • Courses, workshops, e-learning/webcast, travel and Masters project: about 900 hours
    • Full-time job or 5-month internship (to be validated by CREA and scheduled during the teaching period at the school)
    • Program length: 16 months
    • Timetable: Every two weeks + 3 full weeks of classes (Fridays from 9 am to 6 pm – Saturdays from 9 am to 4 pm)
    • Course fees: Special offer until December 21st 2018 : CHF 20’500.- CHF 18’500.- 
      Optional trips with additional fees tailored to the number of registered students (INSEEC San Francisco, USI Paris)

Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.

Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

“This program allows both CREA and OCTO to share their unique and pragmatic vision for developing an innovation mindset in their students.”

Joseph Glorieux, CEO @ OCTO Technology Switzerland

Inside

In a word

CREA Digital Day

CREA Innovation Meet Up

Innovation Meet-Up #6

Careers

Shaping your future

This cutting edge programme aims to develop the knowledge and capabilities necessary to identify and analyse the key factors driving competitiveness and innovation at the organisational level.

Innovation Manager Business Strategist Product Portfolio Manager Product Manager Business Development Manager Intrapreneur
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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