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Certificate

Digital Marketing

Online & Lausanne
1 month
On the job
French
5 April 2025
This certificate is also available at Geneva

The Certificate

Digital Marketing

Today, digital marketing is a key skill for your brand.

The Digital Marketing Certificate is an innovative course for professionals who want to master the tools of digital marketing and, more broadly, understand the world of Enterprise 4.0. The programme, which is designed to be taken in parallel with a professional activity, encourages active learning, the use of performance indicators and the development of genuine digital leaders. It turns digital challenges into opportunities, propelling careers and brands to the new frontiers of marketing.

Marketing is dead, long live marketing in a digital world!

The traditional reign of marketing has given way to the era of digital marketing, an inevitable and powerful evolution that is now driving all industries, from SMEs to FMCGs and the media. Digital has crossed our threshold without warning, interfering in every facet of our lives, both private and professional.

This course is designed to immerse you in this new reality. This programme offers a balanced mix of theory and practice, enabling you to acquire the skills you need in digital marketing while putting them into practice.

A tailored course designed for professionals, the programme is structured to fit in perfectly with your schedule. Courses are given in the evening and during the day (Saturdays), over a 2-month period. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.

EARLY BOOKING OFFER AT CHF 2,100 INSTEAD OF CHF 2,400 VALID UNTIL 20.12.2024

Next session: 5 April 2025.
Evening classes on Tuesdays and Thursdays from 6pm to 9pm and Saturdays from 9am to 5.30pm.

  • Understand coordination processes for digital project launches (website, web marketing campaigns, social media and online reputation management)
  • Understand coordination techniques for digital project launches (website, web marketing campaigns, social media and online reputation management).
  • Learn campaign optimization techniques
  • Build a coherent recommendation for social platforms
  • Understand how to measure the ROI of your digital actions

Professional training isn’t just a stepping stone, it’s the driving force behind a fulfilling career, the bridge between raw talent and performance.

Fred Dumonal

Director of Continuing Education @CREA

The trainers

Our Digital Marketing Certificate courses are taught by working professionals in the field.

JOCELYN BONHOMME (Speaker)

Senior Customer Expertise Manager

VF Corporation

FLORENT ADAM (Speaker)

Chief Digital Officer

Procab Studio

PATRICK BELLAIR (Speaker)

Chairman

The Dictatorship of Beau SAS

FABIEN SPECK (Speaker)

Co-Founder

Clikz

JÊROME AMOUDRUZ (Speaker)

Managing Director

Blackfriday.ch

The programme

Digital Marketing Certificate

Methodology & Strategy

CRM & Automation (Hubspot, emailing, etc.)

Social networks (Facebook & Instagram)

Social networks (LinkedIn & Youtube)

Search engine optimization and advertising (SEO & SEA)

Google Analytics

Brand Content & Storytelling

More details

the programme

  • DAY 1 : SAT 05.04.2025 | Methodology & Strategy
  • DAY 2 & 3 : Tue 08.04.2025 + Thu 10.04.2025 | CRM & Automation
  • DAY 4 : SAT 12.04.2025 | Social Media
  • DAY 5: SAT 03.05.2025 | Social Media
  • DAY 6 & 7 : Tue 06.05.2025 + Thu 08.05.2025 | Social Media
  • DAY 8 : SAT 10.05.2025 | SEO & SEA
  • DAYS 9 & 10 : Tue 13.05.2025 + Thu 15.05.2025 | Google Analytics
  • DAYS 11 & 12 : Tue 20.05.2025 + Thu 22.05.2025 | Brand content & Storytelling

Each certificate participant receives free 6-month access to the LEARNING7 eLearning platform and its program: “Marketing in a Digital World”. This eLearning program, designed to boost your digital marketing skills, has been developed with Facebook, Google, Instagram and Youtube.

For those wishing to further develop their knowledge and skills, we also offer:

Information session
Brochure

Careers

Digital Marketing Jobs

It’s the first step on the road to the new communications professions, which have become essential for companies wishing to join the digital revolution.

  • Web Project Manager
  • Brand Manager
  • Community Manager
  • Online Traffic Manager
  • Web Marketer
  • And much more …

In a nutshell

Things to remember

On-the-job program
icône langage
Language: French
icone école
Online & Lausanne
Training eligible for OFPC’s annual training voucher scheme
Take two certificates and earn a CREA Diploma in Digital Strategy!
ORP support available
Information session
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to take part in the certificate

Admission requirements

  • There are no pre-requisites for starting our Certificate.
  • Attendance at an info session or open house, or a personal interview

School

Price: CHF 2’400.- instead of CHF 2’400.- (early booking rate valid until 31.01.2025)
Application fee: CHF 150.-

Those who meet the criteria can benefit from a refund of 750.- with the annual training voucher. For further information, click here.

Information session
Brochure

Inside

Dive into CREA

Are you interested in this certificate?

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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.