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Bachelor

Digital Marketing & Communication

Information session
Brochure
Lausanne
3 years
Full time
French
23 September 2025
This bachelor is also available at Geneva

The Bachelor

Digital Marketing & Communication

A modern marketer today needs to master the world of a brand, understand the new connected consumer, know how to create powerful content and distribute it via the right digital channels, while measuring performance. The 3-year Bachelor’s programme in Digital Marketing and Communication enables students to combine theory and practice through courses, workshops and placements in Switzerland and abroad. The Bachelor’s degree, which is certified by the OMNES Education group and Sup de pub, provides an opening onto the world.

New digital platforms and the daily use of social networks are overturning traditional communication models. Brands and companies need to adapt to these changes and make a success of their digital transitions.

Aware of this new reality, CREA took the initiative in 2011 to create a Bachelor’s degree in Digital Marketing & Communication. Over the past 10 years, the programme has evolved to ensure that it is perfectly in tune with today’s challenges.

This Bachelor’s degree is taught by specialist staff. These learning conditions are the best opportunity to enter the business world of today and tomorrow.

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Compulsory pre-entry: Thursday 18 September 2025 from 10 a.m. to 1 p.m.
Classes start: Tuesday 23 September 2025 at 9.15 a.m.

180 ECTS credits

The workshops are very good exercises because they allow us to apply what we learn during the year.

Max

Bachelor @CREA

The programme

of the Bachelor Digital Marketing & Communication

Culture & Environment

Marketing & Communication

Media & Analytics

Design Techniques & Tools

Soft Skills & Personal Branding

Culture & Futur

Marketing & Communication

E-Commerce & Relationship Strategy

UX Research & Innovation

Design & Prototyping

Soft Skills

Workshop

Internship

Bachelor’s thesis

Travel

Information session
Brochure

Careers

Digital Marketing Jobs

Acquire the knowledge and the right reflexes that will enable you to launch yourself confidently into the new professions of digital communication.

  • Brand Manager
  • Digital Marketing Specialist
  • Community & Content Manager
  • Digital Media Planner
  • Online Traffic Manager
  • And more…
Discover the Digital Jobs

Companies that recruit our CREA students

In a nutshell

Things to remember

3

years of training

2

internships

1

international travel (optional)
icône langage
Language: French
icone école
Campus : Lausanne

180

ECTS credits
A Career Center, Corporate Relations & Alumni available to students
Possible financing plan
Training eligible for OFPC’s annual training voucher scheme
Opportunity to spend a semester abroad via the OMNES Education network
Possibility of a double degree Brevet Fédéral Communication Specialist
Information session
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

Discover the network

How to join CREA

Admission requirements

  • Be between 18 and 25 years old
  • Have attended an information or open door session, or have had a personal interview.
  • Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
  • Have completed the application form
  • Have passed the entrance exam

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

After receiving the admission contract and all the documents requested by CREA management, the candidate receives instructions for the online entrance exam. This test is to be taken on an adapted platform and is made up of 4 parts.

The student has 10 days to answer all the questions and submit his/her work, when he/she receives the invitation email from CREA’s Recruitment & Admissions Department.

The student will be guided throughout this online assessment by clear and precise instructions.

Should the student fail this online entrance exam, an interview with a specific decision-making committee will be scheduled. The candidate’s enrolment at CREA becomes definitive after the full admission session, including the online entrance exam.

School

Price for 3 years of training: CHF 54’000.-
Application fee: 500.00 –

Including MacBook Pro computer hardware and graphics software.

ECTS credits

We award them to our Bachelors and Masters students. These qualifications are recognized by professional associations and CREA’s partner companies, but do not constitute a state diploma.

They are nevertheless awarded by a private school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are at the origin of the system for quantifying studies (face-to-face courses, research work, personal work, etc.)

The Bachelors we award total 180 ECTS credits; and 120 ECTS credits for the Masters. Collaboration agreements with other institutes or professional associations in Europe enable our students to join other training courses, particularly for post-graduate studies.

Interested in B2 or B3

Join our school in the second or third year of your Bachelor's degree

Would you like to join our school and continue your studies in the second or third year of your Bachelor’s degree?

Find out more

Information session
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Inside

Dive into the heart of CREA

Interviews

To find out more

Interview | Diana Cascales' internship, Bachelor Digital Marketing & Communication
CREA | Feedback on Germain Lot's internship, Bachelor Digital Marketing & Communication
Interview I Director of KAPAW

Interested in this program?

Information session
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Discover our programs

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.